Luxury Automotive Configurator

Designed and built an immersive 3D vehicle configurator for a luxury automotive brand. Users can customize every aspect of their vehicle—paint, interior materials, wheels, accessories—with photorealistic real-time rendering. The experience includes AR visualization allowing customers to see their configured car in their driveway. The configurator influenced $1.2B in custom orders in its first year, with 89% of online buyers using the tool before purchase.